“Organic is no longer niche. It’s the next frontier for conscious capital”
India’s organic and clean food sector increasingly drawing serious investor interest. Two Brothers Organic Farms (TBOF), the Indian farm-to-fork brand known for its ethically produced ghee, jaggery, and cold-pressed oils, has raised ₹110 crore in a Series B round led by 360 One.
The company plans to use this capital for farmer training & tracebility, manufacturing, advanced labs, and expand across Tier-1 and Tier-2 cities in India while deepening its international footprint; especially in the US and MENA markets, through new local entities, warehouses, and retail partnerships with stores like Whole Foods, Trader Joe’s, and Al Maya.
TBOF at a Glance
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- ARR: ₹200 crore, estimated revenue >₹200 crore for the fiscal year and target ₹1000 crore in the next 5 years.
- Supply chain: works with 5,000+ farmers, covers 5000+ acres across 17 states, owns manufacturing (2 Mega kitchens, 16000 Sq. ft warehouse, 8000 Sq. ft ghee plant, 22000 sq. ft Khapli flour plant), and sells via own D2C website (>55% of online sales), marketplaces (amazon) and quick-commerce channels (Blinkit, Zepto, Instamart), exports to over 50 countries.
- International revenue: 20% of sales today, with US being the largest single market.
A New Wave of Conscious Consumption
Co-founder Satyajit Hange believes India’s evolving consumer base is driving this growth, “People are prioritizing health and are ready to pay the right price for clean food.” This shift mirrors a global trend towards sustainable consumption and provenance driven brands, placing Indian Agri brands like TBOF on the world stage.
This evolving consumer narrative is reshaping capital flows, with wealth managers, family offices, and private funds increasingly channeling investments into organic food, Agri tech, and farm-to-consumer ventures that combine purpose with profitability.
Who Invested and Why It Matters
360 ONE Asset (lead)
Who they are: 360 ONE Asset is the asset management arm of 360 ONE (formerly IIFL Wealth & Asset Management) offering mutual funds, PMS, AIFs and private equity exposure. They have been active across public equities, private investments and real assets.
Why this matters 360 ONE’s participation brings institutional distribution reach and access to HNI/family office capital; the group has been executing large private asset and real asset deals and recently was part of major strategic partnerships that point to scale. This suggests TBOF now has an investor that can support both domestic scaling and retail/wealth channels overseas.
Rainmatter Investments (Zerodha)
Who they are: Rainmatter is the venture arm founded by Zerodha (focusing on fintech, climate, health and adjacent consumer plays). They operate as a founder friendly investor with active incubation & co-building support.
Why this matters: Rainmatter’s involvement signals product-market conviction and digital/fintech native distribution thinking which is useful for a D2C brand that depends on direct channels, subscriptions and data driven customer acquisition. Their portfolio and track record of backing high growth digital plays add a growth-ops perspective to the cap table.
Narotam Sekhsaria Family Office (NSFO)
Who they are: The family office of the Sekhsaria group, a multi-industry family office with a diversified private markets portfolio across consumer, tech and industrials. NSFO has a history of backing high profile private deals and thematic investments.
Why this matters: Family office capital often brings patient, long term orientation and the ability to support complex supply chain investments (manufacturing, farmer engagement, testing labs). Their participation indicates strategic conviction beyond short term revenue metrics.
Rahul Garg / IGNITE Growth
Who he is: Rahul Garg, formerly a senior partner at Premji Invest and now founder/partner at IGNITE Growth is an experienced growth/private equity investor in India.
Why this matters: Rahul brings PE style growth playbook and operational oversight experience, useful for brands moving from fast D2C growth to supply chain scale and international retail distribution.
Historical Cap Table / Investor Timeline (Available Public Data)
| Round | Date | Amount Raised | Lead(s) / Notable Investors | Notes |
| Pre-Series A | April 2023 | ₹14.5 crore approx. | Bollywood actor Akshay Kumar, Cricketer Virender Sehwag | Early stage investor base, brand affinity capital. |
| Series A | June 2024 | ₹58.25 crore | Led by Rainmatter (₹50 crore) + Raju Chekuri (NetEnrich) | Expansion into US & India; supply chain build. |
| Series B | October 2025 | ₹110 crore | Lead: 360 ONE Asset; Co-investors: Rainmatter, Narotam Sekhsaria Family Office, IGNITE Growth (Rahul Garg) |
Scaling phase, manufacturing, global growth. |
What This Deal Means For Investors
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- Diversification: Asset managers, family offices & HNI are moving beyond tech into resilient consumer & Agri value chains; a sign of portfolio diversification into real, cash flowing businesses.
- Liquidity horizon: Consumer brands with strong unit economics and export potential are more likely to find late stage private buyers, strategic acquirers, or even direct retail partnerships, shortening some investors’ path to liquidity.
The Investina Perspective
The jump from Pre-Series A (₹14.5 crore) → Series A (₹58.25 crore) → Series B (₹110 crore) shows step wise growth and increasing valuation/maturity.
TBOF’s positioning as both D2C India and export brand means cap-table includes a mix of strategic brand/celebrity investors (early stage) and institutional/private capital players (later stage), signalling evolving investor profile.
TBOF’s Series B is a textbook example of how product authenticity + supply-chain control + digital distribution can attract a blended investor base: institutional asset managers (360 ONE), tech/fintech venture arms (Rainmatter), family office capital (NSFO), and growth stage operators (Rahul Garg). This mix provides both capital and operating muscle, a good signal for founders and investors watching the consumer Agri playbook.
At Investina, we’ll continue to spotlight such cross-sector transactions and connect investors with founders building durable, export ready platforms.
Sources: ET, TBOF, 360ONE, Rainmatter, Sekhsaria, Entrepreneur, Reuters, LinkedIn, YS, Business Standard, Outlook Business | PC: TBOF
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